My face stayed tighter and brighter for days after, compelling me to bring a device home for regular use—just five minutes for each side, gliding the wand along the contours to mimic a lymphatic drainage massage, as the corners of my mouth twitch uncontrollably.”

Oh, no,” I said. The right side of my face looked noticeably different. Something had been lifted at my jawline, my cheek, and the corner of my mouth. “Oh, no, it works.”

The goal is to stimulate the facial muscles and restore the skin's elasticity, as well as kickstart lymphatic drainage, improve circulation, and promote collagen production.”

The cult facialist believes that good things come to those who work, and it’s ready to exercise your face into youth. Sounds ludicrous? Absolutely. But once you do it, there’s absolutely no doubt that it’s on to something.”